You’re probably just getting started with Smart Donations, the new direct donation platform from Give Lively that’s available free for nonprofits. You may or may not know that one of Smart Donations most effective features for raising brand awareness and, ultimately, soliciting donations online is the ability to share a direct link to donate accompanied by a photo on social media sites like Facebook and Twitter.
Here’s an example:
Photos are so important to storytelling, especially when it comes to the good work your nonprofit does. They can drive home emotions in a way that words cannot, especially on social media. Photos boost engagement on social media, give your profiles more life, and provide an opportunity to show your donors what your organization is doing.
Here are three tips on picking a photo that will wow your donors and fans on social media with your Smart Donations link:
1. Ditch the words
Do not use a image that contains words, slogans, or catchphrases. Tell your story via images. If you don’t have a good image in mind, think about taking pictures of the people you serve, or your staff hard at work, or something else that connects your organization to your work and mission. Your donors and followers won’t click your link unless you have something compelling.
2. Make sure it’s the right fit
There’s nothing worse than a photo on social media that is half in, half out of the frame. Make sure to follow our guide on photo specs to make sure your image fits. It’s also a good idea to test out your link by copying and pasting it onto a Facebook or Twitter post and seeing how it looks.
3. Test, test, test
With your Smart Donations member profile, you can change your social media image anytime, as often as you’d like. Update it to reflect your nonprofit’s latest fundraising campaign, or just constantly test out new images to determine which draws the most donors, which brings in social media engagement, and which makes the best fundraising pitch to your donors.